§ Contact
Bring the messy version.
The polished version usually hides the useful part. Bring the ugly spreadsheet, the half-built model, the contradictory dashboard, the AI pilot that kind of works, the slide nobody wants to present. That is the raw material.
A short paragraph beats a polished brief. Pick any of the prompts below and answer the ones that actually apply.
- 01What broke?
- 02What are people asking for?
- 03What do you think the real problem is?
- 04What already exists here that nobody is using correctly?
- 05What have you tried?
- 06What would need to exist when this is fixed?
Usually a fit
- CPG / food teams wrestling with pricing, promo, margin, or commodity moves
- Founders with too much instinct and not enough operating structure
- Teams piloting AI without a clear judgment path under it
- Mission-driven operators whose default user assumption is the actual problem
Usually not a fit
- Polished AI strategy decks for board theater
- Vendor selection without a decision system underneath
- Big-bang transformations with no loop on the other side
§ What happens next
STEP 01
You email
A paragraph about what is actually broken.
STEP 02
We talk
Short call. I push on the hidden assumption.
STEP 03
We decide
Scoped engagement, or I point you elsewhere.